Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSP

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment. Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP. I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. Key takeawaysHow strategy should be simple and, on a pageHow to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business Building a high performing marketing team and create the right environment for them to flourish The importance of having a good martech stack (marketing technology) - it's been a lifeline during lockdown for her marketing teamRate and review usPlease don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. ResourcesWSP UK site WSP Hour / Changemakers CampaignALDI Twitter campaignAbbas Marketing Recorded on Monday 25 January 2021. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo