Ep 16 | Empowering Exhibitors to Unlock Their Full Trade Show Potential with Jessica Sibila

Remember at the beginning of 2022, there was real excitement to jump back into face-to-face events? Well stats show that once exhibitors went back, they got sticker shock from how much it was all costing—from shipping materials to paying for labor. That’s why “Event Marketing Redefined” is excited to bring on Jessica Sibila to help break through those barriers! Not only is she a seasoned marketer and a social impact professional, Jessica also serves as the Executive Director of The Exhibitor Advocate. Her association speaks to the younger audience and those inexperienced in the industry—helping them understand what the issues are and that they have a voice. Together with Matt Kleinrock, CEO of Rockway Exhibits, they’ll discuss: - What is happening right now for exhibitors? - How important education is in this industry and where opportunities lie? - Budgets and how event marketers are spending - Why there is a need to innovate and make event marketing an irreplaceable marketing channel - And much more! Our dream is to change the world together… one trade show at a time. So if you want to unlock your full trade show potential, bring your issues, struggles, and questions to the table. You DO NOT want to miss this eye-opening episode! Connect with Jessica: On her LinkedIn: https://www.linkedin.com/in/jessica-sibila/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here : https://tinyurl.com/EventMarketingRedefined