Ep. 16 Exploring the Beauty Industry's Digital Transformation with Expert Brianna Greenberg

from The Pennock Knockdown · host Pennock Agency

Welcome back to another episode of the Pennock Knockdown! In today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Brianna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-driven businesses, Brianna has left her mark on some of the most recognized beauty brands by mastering e-commerce, content strategy, and social growth.00:00 Pennock Knockdown: Digital Marketing Insights04:56 Engaging Content Boosts Sales08:26 Startup Trends: Dive In and Pivot09:43 Engaging Live Streams on Tuesdays12:55 Stratia's Reddit-Fueled Success16:22 Event Accessibility Concerns for Gen Z20:01 Marketing Missteps in Product Development22:43 Tech Stack Audit for Revenue Optimization25:24 Advocating Female Leadership at WorkTune in for an insightful conversation filled with valuable advice for budding digital marketers and entrepreneurs!Visit Pennock website: ⁠https://www.pennock.co/⁠

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This episode is 26 minutes long.

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This episode was published on April 9, 2025.

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