Ep 16: Introducing Legendary Brands Academy! (And Lessons in Customer Insight)

After many months of hard work, Legendary Brands Academy has finally been released! (LegendaryBrandsAcademy.com) This online program contains all of the proven strategies the Swoz Consulting team has used to revolutionize multiple industry-leading brands, from household names, to local mom-and-pops. It's over 20 years of wisdom from being on the front lines of legendary brands, all at the click of a mouse. In today's episode, Scott and Caitlin discuss how the principles taught in Legendary Brands Academy also applied during the creation of this online program. In particular, they talk about how receiving feedback on the program provided incredible Customer Insight. Even though Legendary Brands Academy *teaches* about Customer Insight, it was also needed to *create* the program as well! (For even more in-depth info on Customer Insight, you can visit Episode 4 of the podcast.) ---------- Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/ Find more info on how we are building legendary brands at: www.SwozConsulting.com Hosted on Ausha. See ausha.co/privacy-policy for more information.