Make Your Brand Legendary with Swoz Consulting
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Make Your Brand Legendary with Swoz Consulting is a business podcast hosted by Swoz Consulting. It has 50 episodes, with the latest published January 2026.
YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.Hosted on Ausha. See ausha.co/privacy-policy for more information.
business ·en ·50 episodes
Ep 50: The Power of a Scorecard
Ep 49: What We Learned Launching Legendary Brands Academy 2.0
Ep 48: Customer Journey Mapping (Part 2) - From Mapping to Action
Ep 47: Customer Journey Mapping (+ Introducing Co-Host Matt Sprague!)
Ep 46: Benchmarking - Taking It To Another Level (Assessments Mini Series || Part 3)
Ep 45: The Power of an Outside Perspective (Assessments Mini Series || Part 2)
Ep 44: Why Add Assessments? (Assessments Mini Series || Part 1)
Ep 43: Debriefing and Discussing the Howard Behar Episode
Ep 42: AI & Customer Experience
Ep 41: Debriefing the Jim Huling Episode
Ep 40: The Science of Finding Exceptional People (with Jonathan Reynolds)
Ep 39: Putting People Before Profits -- And Winning at Both (with Howard Behar, Former President of Starbucks International)
Ep 38: Digital Transformation for Legendary Brands (with Ben Elmore)
Ep 37: Building High-Trust Leadership Teams (With Jim Huling, Co-Author of The 4 Disciplines of Execution)
Ep 36: The Crumbl Story -- A Recipe for Rapid Growth (with Grace Chadwick, COO of Crumbl Cookies)
Ep 35: Learning from Legends: Chuck Coonradt
Ep 34: Three C's of Hiring -- Mini Series Conclusion || FROM THEORY TO PRACTICE
Ep 33: Three C's of Hiring -- Mini Series || COMPETENCE (Part 2)
Ep 32: Three C's of Hiring -- Mini Series || COMPETENCE (Part 1)
Ep 31: Three C's of Hiring -- Mini Series || CHEMISTRY (Part 2)
Ep 30: Three C's of Hiring -- Mini Series || CHEMISTRY (Part 1)
Ep 29: Three C's of Hiring -- Mini Series || CHARACTER (Part 2)
Ep 28: Three C's of Hiring -- Mini Series || CHARACTER (Part 1)
Ep 27: Personalized Service In Action -- Small Touches, Big Impact
Ep 26: Pulse Surveys
Ep 25: Elevated Language
Ep 24: The Three C's of Hiring -- Character, Competence, and Chemistry
Ep 23: Beyond the Data -- The Power of Live Customer Observation
Ep 22: Creating Hero Moments -- The Secrets to Unforgettable Customer Experiences
Ep 21: "Firing" Customers -- When "No" Is The Answer
Ep 20: Hiring With Excellence
Ep 19: Bridging the Gap -- Military Wisdom in Corporate Leadership (with Scott Reese)
Ep 18: How Deadlines Encourage Operational Excellence
Ep 17: Bite-Sized Chunks & Just-In-Time Learning
Ep 16: Introducing Legendary Brands Academy! (And Lessons in Customer Insight)
Ep 15: Healthy Leadership Team -- The Part of the Engine That Almost Didn't Get Included
Ep 14: How to Create Raving Fans by Mapping Out Your Customer Journey (with Daniel Steere)
Ep 13: Caitlin and Scott Debrief Jack Hollis' Episode
Ep 12: From Trust to Triumph -- Creating a Culture of Excellence (with Jack Hollis, Senior Vice President of Toyota America)
Ep 11: You Don't Have to Just Hope It Happens -- The 5 Levels of Trust
Ep 10: How to Build a Legendary Brand in a Really Difficult Industry: Featuring Hugh Henderson, CEO of Capstone Hospice
Ep 9: Unlocking the Intrinsic Drive of Your People Through Gamification
Ep 8: Overview - Memorable Moments
Ep 7: An Honest Examination - Is it Realistic to Build a Legendary Brand?
Ep 6: Overview - Personalized Service
Ep 5: Overview - Operational Excellence
Ep 4: Overview - Customer Insight
Ep 3: Overview of the Customer Experience Engine
Ep 2: How Do You Know If You Have Raving Fans?
Ep 1: Who Is This Podcast For?
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