EPISODE · Sep 13, 2022 · 37 MIN
EP.16 Lush - 一个“裸奔”的"社恐"品牌
from Slow Brand
你心目中的可持续美妆护肤品牌，是长什么样的？“Be Somewhere Else”，是Lush在社交媒体上留下的绝响，也是他们以“Handmade Tech”对抗算法支配的正式宣言。其实这种任性由来已久——“裸奔”十余年的产品，舍弃包装、不上市、反对动物实验，顶着社会道德企业先锋的标签，Lush的品牌形象始终先锋而叛逆，与它手作泡澡球的可爱温馨形象形成了鲜明对比。是一个怎样的品牌，同时兼容这两种看似对立的形象？又是怎样的创始人蜜里调油，在什么样的机缘巧合下创立了品牌？00:39 一个任性的老板，一个裸奔的品牌13:14 与 The Body Shop 的爱恨情仇16:40 美妆革命，从泡澡体验与门店设计开始28:13 远离社交媒体，用当下的方式坚守“初心”Lush 东京原宿店Lush Lens"Go Naked with Lush" 延伸阅读Lush Fresh Handmade Cosmetics Financial report - For the year ended 30 June 2021Music by Aves - Bubble Bath在小宇宙查看该单集文稿
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EP.16 Lush - 一个“裸奔”的"社恐"品牌
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This episode is 37 minutes long.
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This episode was published on September 13, 2022.
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你心目中的可持续美妆护肤品牌，是长什么样的？“Be Somewhere Else”，是Lush在社交媒体上留下的绝响，也是他们以“Handmade Tech”对抗算法支配的正式宣言。其实这种任性由来已久——“裸奔”十余年的产品，舍弃包装、不上市、反对动物实验，顶着社会道德企业先锋的标签，Lush的品牌形象始终先锋而叛逆，与它手作泡澡球的可爱温馨形象形成了鲜明对比。是一个怎样的品牌，同时兼容这两种看似对立的形象？又是怎样的创始人蜜里调油，在什么样的机缘巧合下创立了品牌？00:39...
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