EPISODE · Sep 13, 2022 · 37 MIN
EP.16 Lush - 一个“裸奔”的"社恐"品牌
from Slow Brand
你心目中的可持续美妆护肤品牌，是长什么样的？ “Be Somewhere Else”，是Lush在社交媒体上留下的绝响，也是他们以“Handmade Tech”对抗算法支配的正式宣言。其实这种任性由来已久——“裸奔”十余年的产品，舍弃包装、不上市、反对动物实验，顶着社会道德企业先锋的标签，Lush的品牌形象始终先锋而叛逆，与它手作泡澡球的可爱温馨形象形成了鲜明对比。 是一个怎样的品牌，同时兼容这两种看似对立的形象？又是怎样的创始人蜜里调油，在什么样的机缘巧合下创立了品牌？ 00:39 一个任性的老板，一个裸奔的品牌 13:14 与 The Body Shop 的爱恨情仇 16:40 美妆革命，从泡澡体验与门店设计开始 28:13 远离社交媒体，用当下的方式坚守“初心” Lush 东京原宿店 Lush Lens "Go Naked with Lush" 延伸阅读 Lush Fresh Handmade Cosmetics Financial report - For the year ended 30 June 2021 Music by Aves - Bubble Bath 在小宇宙查看该单集文稿
Embed this episode
Ready to play
EP.16 Lush - 一个“裸奔”的"社恐"品牌
0:00
37:27
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
The Brendan Ecker Influence
Brendan Scott Ecker
The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office. Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches. On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape
The Business Of Influence
Karan White
Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams.Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the len
Plant. Body. Soul. Podcast
Jennifer Miles & Gordon Ogden
Welcome to the Plant.Body.Soul. Podcast, where we explore the minds of extraordinary humans, uncovering the secrets to unlocking our fullest potential. With a passion that knows no bounds, our hosts will take you on thought-provoking journeys, helping you embrace the plant, empower your body, and nourish your soul. In each episode, we'll explore the latest trends, share cutting-edge strategies, and dive deep into the inspiring stories from the industry's most remarkable entrepreneurs, trailblazers and thought leaders. You'll learn all of the tools and insights you'll need to transform your vision into a thriving brand. Whether you're a startup founder, a seasoned business owner, or simply a creative soul seeking inspiration, tune in and embark on a mesmerizing adventure as we deep dive into the wild and wonderful world of digital marketing. Get ready to be captivated by thoughtful conversations, intriguing insights, and transformative stories that will leave you craving for
Frequently Asked Questions
How long is this episode of Slow Brand?
This episode is 37 minutes long.
When was this Slow Brand episode published?
This episode was published on September 13, 2022.
Can I download this Slow Brand episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!