Ep 16 - Shawn Perillo: The power of online presence: How Shawn Perillo doubled his income

In this episode of Titan Talks, host Jonathan Stern interviews Shawn Perillo, owner of Perillo Property Maintenance. Perillo discusses how he got started in the landscaping industry and why he decided to start his own company. He shares the ups and downs of running the business, including the importance of route density and the challenges of finding good help. Perillo also emphasizes the impact of having an online presence, with 85% of his leads coming from his website and social media. Perillo’s ultimate goal is to have more time and money for his family and personal pursuits. He advises aspiring entrepreneurs to focus on quality work and not to get caught up in having fancy equipment when starting out. (0:00) - Introduction (1:00) - Shawn’s origin story (3:08) - Starting his own company (4:40) - Initial challenges and mistakes (6:45) - Current state of the business (8:25) - Adding services and the website’s impact on revenue (10:50) - Importance of online presence and social media (12:25) - Challenges and plans for the future (15:30) - Winter months and diversifying income (17:08) - Transition to weed control, fertilization, and mosquito control (19:10) - Personal goals and family time (21:15) - Obtaining a pesticide business certification (22:50) - Advice for business owners starting out (24:10) - Importance of quality work and equipment recommendations (25:25) - Proudest moment in business