Ep. 16 - The Power of More Strategic Pitches and Driving Organic Growth w/ Brent Hodgins

Author, keynote speaker, and Managing Director of Mirren Business Development, Brent Hodgins, joins us on the show to discuss the resilience of agencies and the major growth shifts happening in the industry right now; including:The lasting impact of the Pandemic on the Industry:Historic levels of growthNavigating the changing market conditions The positive shift to organic growthOvercoming the new biz addictionBetter allocating resources for goodUnderstanding qualification in the RFP process…favorite or fillerClient-side marketing vs Marketing AgenciesDNA difference / overcoming the disconnect Balancing business impact and creativityElevating the RFP brief to differentiateTo learn more about Mirren go to www.mirren.com Hosted on Acast. See acast.com/privacy for more information.