EPISODE · Sep 24, 2025 · 46 MIN
EP 160 | How to Rethink Giveaways and Design Experiences That Actually Stick
from Event Marketing: Redefined · host Matt Kleinrock / Brian Burkhardt
Most giveaways end up in the hotel trash. Most booths blur together.Brian Burkhardt thinks it’s time to change that.In this conversation, the Co-Founder of Oliver Patch Project shows how to turn event swag and booth design into something people actually remember. He and Matt Kleinrock dig into creating emotional reactions, weaving brand purpose into every touchpoint, and taking creative risks that make attendees stop, look, and talk.You’ll learn:✅ How to replace throwaway swag with purpose-driven giveaways that carry your story home✅ How to design for feelings first, so every detail reinforces your message✅ How to push past safe ideas and create experiences worth talking aboutHear how to make your next event unforgettable for all the right reasons.---------------------------------Connect with Brian BurkhardtLinkedIn: https://www.linkedin.com/in/brian-burkhardt/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
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Most giveaways end up in the hotel trash. Most booths blur together. Brian Burkhardt thinks it’s time to change that. In this conversation, the Co-Founder of Oliver Patch Project shows how to turn event swag and booth design into something people actually remember. He and Matt Kleinrock dig into creating emotional reactions, weaving brand purpose into every touchpoint, and taking creative risks that make attendees stop, look, and talk. You’ll learn: ✅ How to replace throwaway swag with pur...
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EP 160 | How to Rethink Giveaways and Design Experiences That Actually Stick
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