Ep. 160 – Renegade Lawyer Marketing (Audio Book) – Chapter 1: 800-Pound Gorillas, Bots, and the Bar Association

This is Chapter 1 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast. In this chapter, Ben Glass pulls no punches as he lays out the very real threats solo and small firm lawyers face—from Big Law budgets to DIY legal tech, AI bots, shady marketers, and even state bar associations themselves.You’ll hear:Why yesterday’s marketing tactics don’t work anymoreHow lead-gen platforms are stealing your clients (and selling them back to you)What LegalZoom, Avo, and RocketLawyer don’t want you to knowAnd why the Bar isn’t coming to save you, and might be competing with you insteadThis isn’t fear-mongering—it’s fact. And it’s your call to build a business that thrives despite the noise, algorithms, and vultures.📘 Want the book + 3 bonuses? Go to RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.