EPISODE · Feb 23, 2026 · 12 MIN

EP. 1608 - PRICE GUIDE OR PRICE LIES

from The PROPERTY DOCTORS, Sydney Australia Novak Properties · host Lisa Novak, Billy Drury

Price guide or price lies? 👀We can’t control what a property sells for — at auction or private treaty. The market decides.But price guides? They must reflect real buyer feedback. And if that feedback shifts, the guide should shift too.Underquoting isn’t clever marketing. It’s a short-term tactic dressed up as strategy. And it breaks trust — and hearts.Trust > hype. Always.#RealEstateTalk #PriceGuide #PropertyMarket #Auction #TrustMatters

What this episode covers

Price guide or price lies? 👀 We can’t control what a property sells for — at auction or private treaty. The market decides. But price guides? They must reflect real buyer feedback. And if that feedback shifts, the guide should shift too. Underquoting isn’t clever marketing. It’s a short-term tactic dressed up as strategy. And it breaks trust — and hearts. Trust > hype. Always. #RealEstateTalk #PriceGuide #PropertyMarket #Auction #TrustMatters

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EP. 1608 - PRICE GUIDE OR PRICE LIES

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This episode is 12 minutes long.

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This episode was published on February 23, 2026.

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