EP 165 - Marketing and Sales KPIs - Measure the Right Things and Forget the Rest

What did you think of todays show??EP 165 - Marketing and Sales KPIs - Measure the right things and forget the restMike and Dan have marketed in 30 to 40 markets, so they know a thing or two about the best way to measure marketing and sales KPIs. They have tried, failed, and succeeded many times and which has allowed them to learn what works and what doesn’t. So, on today’s Friday Focus episode, Dan Austin gives us a sneak peek into the types of KPIs Mike and Dan use, which ones are the most interesting and important, and how to properly measure them. Keeping low costs per lead shouldn’t necessarily be the goal, the system is more nuanced than that, and Dan wants to let you in on why, and how they created KPIs that work. Tune in to hear how to bridge the gap between your marketing and sales KPIs to help ensure the success of your real estate business, and much more!Topics discussed in this episode:Two indicators of a business’ successWhy we think touchpoints are one of the most interesting KPIsThe importance of knowing which listing is bring the most dealsBe careful about KPI black holesThe KPIs we useThe best way to measure cost per leadThe importance of your sales KPIUnderstanding your conversion ratesIf you’re an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/storeDownload the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/freeIf you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!Collecting Keys Podcast Resources:http://www.collectingkeyspodcast.comhttp://www.instagram.com/collectingkeyspodcasthttp://www.instantinvestorprogram.comhttp://www.instagram.com/mike_investshttp://www.instagram.com/investormandanThis episode was produced by Podcast Boutique http://www.podcastboutique.com