Ep. #167 The Story Behind The Athletes Unlimited Softball League, ft. Allie Kleva

In episode #167 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional women’s softball league in the U.S. Backed by powerful partners like ESPN and Major League Baseball, AUSL is building on softball’s rich tradition and thriving college fandom to create a new professional pathway for athletes.In this episode, Allie shares:⚡️The origin story of the Athletes Unlimited Softball League.🥎 How AUSL delivered 20 sellouts, $1M+ in merch sales, and 150K average viewers in its inaugural season.🤝 The significance of Major League Baseball’s historic eight-figure investment in AUSL.🚀 What’s ahead in Year 2 for AUSL.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop