Ep 17 | Behind the scenes of a Fortune 100 Tradeshow Product Launch: 3M/Post It Extreme Notes

You have a new product or service to launch, the team is set, and the budget approved. But when it's time to execute, all you hear is crickets. You find yourself stuck - clueless about how to proceed. We are all too familiar with this reality in our industry, which is precisely why we brought Mollie Stahl—Senior Account Executive at Rockway Exhibits + Events—back to discuss a project that inspired us to think outside the box. When Post-it® approached our team for the launch of Extreme Notes, not only did they want to do three shows - they wanted it to be completely experiential. Their request? Create an atmosphere where Extreme Notes were used real-time in actual challenging conditions. In the end, we came up with design layouts and concepts that mimic using these products at a construction site and commercial kitchen. So how did everything come to be from concept to completion? In this episode of "Event Marketing Redefined", Matt and Mollie break down the process of product launching from scratch. They discussed the following in detail: - How do experience and application go hand-in-hand? - Why theming and immersing people connects the dots and enhances the launch - How do you create a theme through product usage? - What important roles do engagement and details play in successful launches? - How to approach exhibit builders and agencies even when you don’t have any idea This informative episode is for anyone eager to learn that with some careful planning and strategic implementation, you can launch your new offering with confidence and ensure it reaches its full potential in the marketplace. Connect with Mollie: On her LinkedIn: https://www.linkedin.com/in/molliestahl/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined