Ep 17: Bite-Sized Chunks & Just-In-Time Learning

After many months of hard work, Legendary Brands Academy has finally been released! (LegendaryBrandsAcademy.com) This online program contains all of the proven strategies the Swoz Consulting team has used to revolutionize multiple industry-leading brands, from household names, to local mom-and-pops. It's over 20 years of wisdom from being on the front lines of legendary brands, all at the click of a mouse.In today's episode, Scott and Caitlin discuss two more lessons they learned in the creation of Legendary Brands Academy that you can apply to your brand strategy: Bite-Sized Chunks and Just-In-Time Learning. Sometimes, you can have the best information or resources, but if you don't make it easily accessible to your customers, it is of much less value to them. For Legendary Brands Academy, that meant going from 30-minute video segments to 5-10-minute video segments. That also meant carefully categorizing each video module so that the specific issues a brand faced can be easily accessed and learned when they need it the most. Don't put barriers in the way of your customers. This episode considers the ways in which you can apply these same principles to your own brand.----------Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/Find more info on how we are building legendary brands at: www.SwozConsulting.com Hosted on Ausha. See ausha.co/privacy-policy for more information.