EP:17 - From Brazil to Bookkeeping Boss: Laysa's Journey in Business

In this episode of The G3X Podcast, I had the pleasure of sitting down with Laysa Durski-Pereira, an incredibly driven entrepreneur who went from culinary dreams in Brazil to building a thriving bookkeeping business here in the U.S. 🇧🇷➡️🇺🇸 We talked about her journey — from navigating the family business to studying at Le Cordon Bleu, and ultimately launching Books Well Done, her own business that helps other entrepreneurs master their finances. Laysa opened up about the real struggles behind entrepreneurship, including starting over in a new country, building confidence, and staying disciplined even when motivation fades. One of the most powerful moments was hearing her say, "Discipline will take you further than motivation ever could." This is an episode packed with gems for any entrepreneur, especially women and immigrants chasing success with faith and grit. I’m honored to share this conversation — it’s about more than just business. It’s about family, sacrifice, purpose, and the God Gym Grind mentality. 💪 👇 Connect with Laysa here: LinkedIn: https://www.linkedin.com/in/laysadurski/ Instagram: https://www.instagram.com/bookswelldone/ 🗓️ New episodes of The G3X Podcast drop every Friday at 10AM EST on YouTube, Spotify, and Apple Podcasts! Follow G3X Fitness: Instagram: https://www.instagram.com/g3x_fitness/ Facebook: https://www.facebook.com/g3xfitness/ TikTok: https://www.tiktok.com/@g3xfitness Threads: https://www.threads.net/@g3x_fitness Snapchat: https://snapchat.com/t/C4YzVOEG X: https://x.com/g3xfitness BlueSky: https://bsky.app/profile/g3xfitness.bsky.social LinkedIn: https://www.linkedin.com/company/g3x-fitness/ 🎧 Listen on Spotify: https://open.spotify.com/show/328XYIL3tkDmUfZicaLT48?si=44f1c303d04b48d8 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-g3x-podcast-god-gym-grind-unfiltered/id1789874680 🛒 Visit our website for all kinds of God Gym Grind merch! https://g3xfitness.com/ 💥 Join me on Whatnot for live merch drops! Sign up using my referral link and get a $15 bonus on your first purchase! Plus, you'll auto-follow me and be the first to see my live shows. 🔥 https://whatnot.com/invite/g3xfitness 🎤 Want to be a guest on the podcast? Sign up here: https://g3xfitness.com/pages/the-g3x-podcast Don’t forget to like, subscribe, and follow us on all platforms to stay tapped into the G3X movement. #GodGymGrind 🚀 Chapters 00:00 Introduction to Laysa's Journey 01:26 Laysa's Early Life and Education 06:03 Culinary Aspirations and Paris Experience 10:15 Family Dynamics and Relationship Challenges 11:42 Moving to the U.S. and Restaurant Challenges 19:11 Transitioning Careers and New Beginnings 25:35 Building a Business and Future Aspirations 26:30 Transitioning to Entrepreneurship 29:12 The Challenges of Client Acquisition 31:32 Empowering Women in Business 36:03 Overcoming Prejudice and Building Confidence 41:11 Introducing Books Well Done 45:32 Common Mistakes in Bookkeeping 49:41 The Importance of Discipline in Business #entrepreneurship, #bookkeeping, #womeninbusiness, #discipline, #personalfinance, #smallbusiness, #immigrantsuccess, #culinaryarts, #familybusiness, #motivation, #g3xfitness, #godgymgrind, #theg3xpodcast