EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success

What worked in 2024, won’t in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already brought on new challenges. But Jimmy Kim & Chase Dimond did the digging so you don’t have to and they’re about to break it all down.In this episode, the two hosts lay out their full 2025 playbook including the state of email marketing, non-traditional metrics that actually matter, deliverability mastery, audience management and insights for strategic planning. Plus, they’re busting the biggest email marketing myths so you can build and execute your strategy with clarity.EP 17: The 2025 Email Playbook: Tactics Myths and Insights for SuccessHere's what we're diving into:Current State of Email MarketingAudience Management - Going beyond batch and blastDeliverability Mastery - A required skill of a modern email marketerStrategic Playbook Planning for 2025Metrics beyond Click and Open - RPS, CTOR, UTA, CTC, OTCYour top 10 email marketing action items for 2025______03:35 Agenda for the 2025 Playbook04:29 Current State of Email Marketing08:34 Audience Management: No Longer Optional08:47 Email Marketing Myths12:25 Segmentation Strategies22:19 Deliverability Mastery34:38 Frequency and Volume Control in Email Marketing35:38 The Importance of Sunset Policies37:36 Strategic Planning for Email Marketing40:03 Leveraging Inventory for Campaign Planning47:34 Advanced Metrics for Email Marketing56:31 Top 10 Action Items for 202501:04:04 Wrapping Up and Announcements______Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eemeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at:https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykimFollow Chase Dimond at:https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!