EPISODE · Oct 10, 2025 · 31 MIN
Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe
from The Business Case For Women's Sports · host Katherine Rowe, Caroline Fitzgerald, Rachel Goodger
In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events. The CrowdIQ team recently released a groundbreaking new report titled, “Quantifying Female Sports Fans” that reveals just how powerful and distinct female sports fans truly are.In this episode, Rachel & Katherine share:📈 What 300,000 fan data points reveal about how women engage with sports in-venue.💡 Why female fans spend 5x more than the average sports fan – and what that means for teams, venues and sponsors.👟 How women’s sports crowds are now 60% female, while men’s sports are trending toward a 50/50 gender split among younger fans.💰 Where the biggest sponsorship and merch opportunities lie among female fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events.
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Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe
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