EP 171 | Best of 2025: Insights That Redefined Event Marketing

Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want.With time shrinking, expectations rising, and noise everywhere, it became harder to know which strategies genuinely mattered and which ones were just… loud.This special Best-Of 2025 compilation brings together the episode moments that delivered clarity, direction, and results. These are the insights that resonated the most with event pros throughout the year.You’ll learn:✅ The planning and measurement mindset that separates reactive execution from strategic leadership (Ep 157)✅ How to build event programs around human behavior, not checklists, so engagement feels natural and earned (Ep 158)✅ A pre-show tactics playbook that boosts attendance and relevance, even in crowded markets—with AI supporting (not replacing) human judgment (Ep 131)Press play for the perspective and strategy you’ll want in your pocket heading into 2026.--------------------- Episode LinksEP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement: https://emr.buzzsprout.com/2035112/episodes/16692463 EP 158 | From Event Planning to Event Marketing That Drives Growth: https://www.buzzsprout.com/2035112/episodes/17817006 EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026: https://emr.buzzsprout.com/2035112/episodes/17780613 --------------------- Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/  🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined