EP 172 | 5 Event Marketing Shifts For 2025: From Cost Center To Catalyst, Story Over Sameness, And The 41% Problem (Best of Matt & Pablo)

Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked.2025 took that conversation further.This special compilation pulls together the ideas Matt and Pablo hammered on all year—the ones that challenged how events are positioned inside organizations, how experiences are executed on the show floor, and why so many teams feel boxed in by budgets that don’t leave room for strategy.You’ll hear five shifts that defined event marketing in 2025, including:✅ Why events belong inside go-to-market strategy, not on the sidelines and how that changes how leaders see your work✅ How story, standards, and execution are becoming the real differentiators in a sea of sameness✅ The reality of the 41% problem: what it means for budgets, expectations, and how sophisticated teams engineer around itIf you’re tired of fighting the same battles year after year, this episode is your next step forward.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/  Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/    Company: https://rockwayexhibits.com/   🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined