Ep 173: CLV is The Ultimate KPI With Juliana Jackson From Omniconvert

Send us a textThe most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!KEY TAKEAWAYS FROM THIS EPISODECLV metrics can be confusing, but understanding them will empower you to make the right choices.Not all of your customers are created. Focus on the ones that bring you consistent value.Monitor what really matters.Deliver value to every touchpoint of your customer’s journey.Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.TODAY’S GUESTJuliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.Learn more about Juliana and her company here:Website: https://www.omniconvert.comTwitter: https://twitter.com/theclvladyLinkedIn: https://www.linkedin.com/in/theclvlady/YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQClubhouse: @theclvladyIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind