EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact

Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it’s just not being consistently applied.This special compilation brings together the most defining moments from Matt and Coty’s conversations this year, centered on what actually moves events from a cost of doing business to a business-driving channel.You’ll hear perspective on:✅ Why event portfolio design and success metrics matter more than how many shows you attend✅ How measurement, not attribution perfection, creates credibility with leadership✅ What real sales alignment and follow-up ownership look like when events are treated as business eventsListen with a pen in hand. This one isn’t about inspiration, it’s about how event marketers level up when execution stops being the end goal.--------------------- Episode LinksEP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025https://www.buzzsprout.com/2035112/episodes/17614073EP 142 | The Current State of Events: Data, Strategy & Smarter Spendhttps://www.buzzsprout.com/2035112/episodes/17196667EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Resultshttps://www.buzzsprout.com/2035112/episodes/17703581--------------------- Connect With UsMatt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Coty Adams: https://www.linkedin.com/in/cotykadams/Our Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined