EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs

Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust.And yet, many event programs are still planned and measured like isolated moments. So it’s no surprise they struggle to earn long-term credibility.In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that supports the full buyer journey, aligns teams, and connects creativity directly to business outcomes.Rather than focusing on aesthetics or one-off wins, the conversation explores:✅ How event programs gain momentum when they’re integrated across sales, marketing, and customer teams✅ Why creativity thrives when accountability is shared, not imposed✅ Where AI actually helps event teams extend impact (without stripping away trust or human connection)This isn’t about adding more to your plate. It’s about finally making sense of how events fit into the work you’re already doing.Join us live to rethink how events support growth—before the next show gets planned the same way as the last one.----------------------------------Connect with MacKenzie GrantLinkedIn: https://www.linkedin.com/in/mackenziemgrant/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined