Ep. 176 What Founders Get Wrong About Product Market Fit with pubGENIUS Founder

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Kevin Stubbs, founder of PubGenius, to talk about what it really takes to build and scale a tech company.Kevin shares his journey from working at Microsoft to launching startups, experiencing failure, pivoting multiple times, and ultimately building a successful development studio that helps companies bring new products to market faster.The conversation dives into the realities many founders face when building products, including the importance of validating ideas before investing heavily in development. Kevin also explains why trying to build a “better mousetrap” is often the wrong strategy and how focusing on quality and specialization helped PubGenius stand out in a crowded development market.Heidi and Kevin explore the challenges of pivoting a business, the lessons learned from early failures, and why speed to market and validation are critical for startups trying to reach product market fit.Kevin also shares insights from working with companies at every stage, from founders with early ideas to venture backed startups launching new products.If you are a founder, startup builder, or business leader looking to bring a product to life without wasting time or capital, this episode is packed with practical insights.Bio*Kevin has been working as a software developer for 15 years, initially at Microsoft before starting his own startup. pubGENIUS started in ad-tech and pivoted to becoming a development agency where we have found a lot easier successes as well as diverse opportunities to grow with our clients and in some cases even partner with them. When covid started, he became a full-time digital nomad in Europe & Asia and has built & managed an entire remote team ever since.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/kevinstubbs2/http://pubgenius.io/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint