Ep. 179 Robb Shingles, Group Head of Marketing at WB Power Services Ltd (Rehlko Power Systems) | Data Center Go-to-Market Podcast

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 179 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with WB Power Services and Rehlko Power Systems Group Head of Marketing, Robb Shingles, about how he moved from construction marketing into data center power and energy, how to map complex B2B buying journeys using RIBA, and why brand storytelling and the human element are critical differentiators in a fast-changing AI-driven world 🚀 You’ll hear how Robb thinks about positioning providers as growth enablers (not cost centers), orchestrating events and micro-events that actually support long sales cycles, using Salesforce and CRM data for full-funnel attribution, optimizing content for generative AI search, engaging graduates and early-career talent, and why speed-to-deploy, modular power systems, and ESG are now central to data center marketing strategy 🌍Ep. 179 Robb Shingles, Group Head of Marketing of WB Power Services Ltd (Rehlko Power Systems) | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:11 Introducing Robb Shingles, Group Head of Marketing at WB Power Services Ltd (Rehlko Power Systems)1:35 Career Journey to Data Center Power and Energy Marketing4:44 Construction Marketing, Royal Institute of British Architects (RIBA) Standards, Go-to-Market, and Targeting Journey Stages6:17 From Data Center Construction Marketing to Data Center Power and Energy Marketing (Facilities)9:18 AI Impact on Data Center Marketing: Go-to-Market Strategy, Search Behavior, Thought Leadership Content11:20 Full Journey Data Center Content: Early Stage, Interactions, Touchpoints12:39 Modernizing Data Center Sales and Data Center Exhibitions/Conferences14:42 Data Center Events That Educate and Build Trust with Target Account Decision Makers (Continuing Education/Learning)18:54 Data Center Marketing Career Advice (Customer-Centric Journey: Starting at Awareness, Interest, Interaction)23:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)23:55 SMB vs. Enterprise Data Center Marketing (Team Size vs. Specialization/Generalization)25:22 Mid-Career Data Center Marketing Pivots/Resets26:57 Data Center Brand Storytelling Gaps (Outcomes/Solutions, Growth Enabler, Human Element, Talent, Partnerships)29:33 Data Center Professional Branding and Company Branding (Thought Leadership)34:08 Favorite Data Center Marketing Technology (Full Journey Salesforce CRM, Marketing Cloud, Search)37:15 Getting Generative AI Recommendations (GEO/AEO Answer Engine Optimization) and Thought Leadership Content Transformation39:23 Understanding Data Center Customer Journeys for Content Development Strategy40:38 The Future of Data Center Marketing, Modular Power Systems, ESG Energy Sustainability, Trust, and Transparency44:45 Robb Shingles (Connect with on LinkedIn) and WB Power Services Ltd (Rehlko Power Systems) (Follow on LinkedIn and Website)46:05 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#ai #cloudservices #colocation #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentermarketing #datacenterevents #datacenterconferences #datacentres #dcsmi #digitalinfrastructure #edge #energy #esg #hyperscale #missioncritical #modularpower #powersystems #rehlko #sustainability