Ep. 179 The Truth About Healthcare Pricing and What Employers Need to Know

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Dr. Cristin Dickerson, founder of Green Imaging, to unpack the realities behind healthcare pricing, insurance inefficiencies, and how employers and individuals can access high-quality care at a fraction of the cost.Dr. Dickerson shares her journey from practicing radiologist at the Texas Medical Center to building a nationwide imaging network operating across all 50 states with over 6,000 facilities and 3 million covered lives.This conversation dives deep into the broken incentives within traditional healthcare, the confusion between health insurance and actual care, and how innovative models like direct primary care and transparent imaging are reshaping the industry.Bio*Cristin A. Dickerson is the founding partner of Green Imaging. She is a graduate of the University of Texas Medical School at Houston where she was elected to Alpha Omega Alpha Honor Medical Society. Dr. Dickerson completed her radiology residency at UT Houston, where she was a chief resident, with extensive training in cancer imaging at MD Anderson Cancer Center.Dr. Dickerson practiced for 13 years at the Diagnostic Clinic of Houston where she served as a two-term president of the 50 physician clinic and oversaw a self-funded health plan. Her clinical interests include oncologic (cancer) MRI and CT and PET/CT, breast imaging, and cardiac screening.She founded Green Imaging in 2011 to provide affordable, high-quality medical imaging for uninsured and high-deductible patients in Houston and rapidly expanded the company to provide services throughout most of the US and to employer-sponsored health plans. She loves being able to provide quality services to patients who otherwise couldn’t afford them and delivering significant imaging cost savings to patients with healthcare coverage and their employers without compromising quality. Dr. Dickerson is passionate about spreading the word that patients and employers do have great new nontraditional healthcare coverage options in the fast-growing alternative healthcare market.Dr. Dickerson serves as a Committee Member on the Independent Practice Committee of the Texas Medical Association, as a Member of the Validation Institute’s Certified Health Value Professional Board, Harris (HCMS) Alternate Delegate to the Texas Medical Association (TMA) House of Delegates, and is a Health Rosetta Benefits Advisor.Dr. Dickerson’s book, Aligned: How Patients, Physicians, and Employers Are Working Together to Transform Healthcare, was published last year.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/cristin-dickerson-md-a1a1b013/Website:  www.greenimaging.netConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint