EPISODE · Oct 17, 2022 · 50 MIN
EP.18 从乌镇戏剧节开始漫谈城市品牌的打造
from Slow Brand
本期节目是乌镇戏剧节x小宇宙联合策划「我们的新戏剧时代」系列内容，小宇宙邀请多档播客串联乌镇空间，定制「新戏剧地图」，在现实与想象中上演「新生活剧场」。一起进入乌镇，捕捉戏剧正在发生的声音与故事。 或许在第一印象中，城市是一个意料之外的“Slow Brand”，但转念一想，作为集合了社会学、政治经济学、文化研究等跨领域课题的城市设计，可以利用打造品牌的逻辑，建立一个城市的独特竞争力，只是它更为复杂。本期播客我们会从乌镇和乌镇戏剧节起，一起探讨人、大事件、视觉、文化价值是怎样影响与塑造城市品牌的。00:35 从乌镇戏剧节的渊源看人与城市品牌10:19 大事件是“撑起”城市品牌的契机——从奥运会到世界互联网大会19:20 什么是城市品牌？From a location to a destination26:10 城市品牌的建立之道，一座城市的资产该如何定义？33:35 城市品牌的成功案例——I <3 New York的化腐朽为神奇36:55 城市品牌价值的可视化——阿那亚与墨尔本的出色的视觉系统42:44 漫谈城市“文化价值”——合理的商业化与文体生活乌镇大剧院最成功的城市品牌 - 纽约阿那亚的品牌视觉和活动视觉墨尔本的城市视觉语言设计延伸阅读 The Best City Branding Examples from around the World 阿那亚：通过美学设计实现地区再生 Case Study - City of MelbourneMusic by Zac Nelson - Water在小宇宙查看该单集文稿
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EP.18 从乌镇戏剧节开始漫谈城市品牌的打造
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This episode is 50 minutes long.
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This episode was published on October 17, 2022.
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本期节目是乌镇戏剧节x小宇宙联合策划「我们的新戏剧时代」系列内容，小宇宙邀请多档播客串联乌镇空间，定制「新戏剧地图」，在现实与想象中上演「新生活剧场」。一起进入乌镇，捕捉戏剧正在发生的声音与故事。 或许在第一印象中，城市是一个意料之外的“Slow...
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