Ep 18. Gillian Damborg, Creative Director, Aisle & Somedays (former lululemon, Saje, Lush) | The TikTok formula that saved a small business

from My Best Campaign · host Monday Creative Inc

How do you get massive results on a tiny budget? Gillian Damborg cracked the code with a viral social campaign for period care brand Aisle. She had one shot and to save the business and sell 20,000 pairs of underwear. With a budget of CAD $30,000 the brand had a return of nearly CAD $1.1 million. In this episode, she spells out the formula for the video series that made it happen.Watch this episode on YouTubeEpisode Links:Save the Period Aisle landing page Save the Period Aisle video Megan Lee: Save my boomer mom's Light Shop Brood Care - Gill's business Kelly & Kelly - podcast production agency Lauren Bercovitch - Director Amanda's Crystal Baller 2025 Predictions Willet linen bedding Blume beverages Christine Day From our sponsorMonday Creative Monday on Instagram Amanda Lee Smith on LinkedIn

Episode metadata supplied by the publisher feed · Published Jul 10, 2025

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Ep 18. Gillian Damborg, Creative Director, Aisle & Somedays (former lululemon, Saje, Lush) | The TikTok formula that saved a small business

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