Ep. 18 - How To Align Multinational Sales and Marketing Teams w/ Iris Chan

This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia. In our conversation we discuss: Effective strategies for aligning a multi-national sales and marketing team The concept of co-creation between Sales and Marketing A significant marketing insight that is missing from a lot of lead generation efforts How to know if an account-based strategy is appropriate for your business. Additional Links: ABM Growing Up Fast: 2017 Benchmark Report (article) Connect with Iris on LinkedIn or Twitter LIKE THE PODCAST? LEAVE A 5-STAR REVIEW ON ITUNES TO HELP IT GROW! Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS