Ep. 18: Marketing and the Student Experience

On this episode of Breaking Silos, we’re taking a deep dive into marketing’s expanding role in the student experience and why CMOs must partner with student life leadership to ensure students are experiencing what promise they will on campus. I’m joined by Jenny Petty, Vice President for Marketing, Communications, Engagement and Experience, and Leslie Webb, Vice President for Student Success and Enrollment Management at the University of Montana, to discuss how their partnership has helped grow a flourishing and robust student experience from the time students express interest to the time they walk across the stage at commencement. Guest Name:  Jenny Petty, Vice President for Marketing, Communications, Engagement and Experience Leslie Webb, Vice President for Student Success and Enrollment Management at the University of MontanaGuest Social: Jenny: https://www.linkedin.com/in/jennydurnanpetty/Leslie: https://www.linkedin.com/in/lesliejwebb/Guest Bios:Jenny Petty: Jenny Petty left the corporate world where she worked with some of the world’s biggest brands including Dolly Parton, Family Guy, Harley Davidson, Phantom of the Opera and The Ellen DeGeneres Show and joined the world of higher ed almost 7 years ago. She currently serves as the Chief Marketing and Communications Officer at the University of Montana. In this role she oversees brand strategy, digital innovation, enrollment marketing, creative services and strategic communications as well as the public media arm of the University and the Alumni Association. Before coming to Montana, Petty was the Director of Enrollment Marketing at the University of Wyoming, where she was a key, driving force behind The World Needs More Cowboys campaign. She finds joy in building teams and helping others grow, as well as flexing her creative muscles whenever she can. She’s a graduate of the Reynolds School of Journalism and the University of Nevada and has a Master’s degree in Organizational Leadership from Gonzaga University where her studies are focused on the intersection of Servant Leadership and the marketing profession. She’s the host of “The Servant Marketer,” a podcast featuring marketing leaders, marketers, creatives, academics and entrepreneurs and shares thoughts on how marketers and leaders can serve first at servantmarketer.co.Leslie Webb is the Vice President for Student Success and Enrollment Management at the University of Montana. Prior, she was the Vice President for Student Affairs and Enrollment Management at Boise State University. She was also at Central Washington University for six years as the Associate Vice President of Assessment and Strategic Planning and the Director of Diversity and Leadership. Webb holds a doctor of philosophy in Educational Leadership from Colorado State University and a master of science in College Student Personnel from Western Illinois university. She also has a bachelor of arts in Theatre Arts from Central Washington University