EP 18: Rebranding a Business – The Good, the Bad, and the Ugly (ft. Jen Gray)

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠ Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/ _______ Get ready to uncover the secrets of successful rebranding in this tell-all episode of The ASOM Pod! 

Join industry powerhouses Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride), alongside special guest Jen Gray, SVP of Marketing at Recharge, as they pull back the curtain on what it really takes to transform a brand. From navigating financial literacy to adapting to fast-changing market dynamics, this episode is bursting with real talk and juicy insider tips.
 Listen in as the team: * Spills the tea on how to make your rebrand truly resonate with new audiences * Breaks down what Abercrombie did right and where JCPenney went oh-so-wrong * Shares the game-changing strategies for positioning products * Reveals how to turn customer feedback into rebrand fuel * Discusses the tricky balance between preserving brand legacy and embracing fresh, modern vibes * Dives into the nitty-gritty of leadership challenges during a rebrand—prepare for some hard truths * Debates the must-haves for aligning your team and keeping everyone hyped about the new direction
 Whether you're knee-deep in a rebrand or just thinking about shaking things up, this episode has the insights you didn’t know you needed. Expect stories, laughs, and a few “we’ve been there” moments. Don’t miss out—hit play and get ready to rethink your brand game! _______ 00:00 Post-Commerce Roundtable Reactions 00:44 Welcome to the ASOM Pod 01:12 Introducing the Hosts and Special Guest 01:46 Jen Gray on Rebranding and Marketing 02:53 Deep Dive into Rebranding Strategies 04:08 Challenges and Insights in Rebranding 07:21 The Importance of Mission and Connection 21:34 Bryan’s Rebranding Journey with a Family Business 27:18 Building Personal Connections in Branding 27:56 Transitioning from a Restricted Industry to Pet Food 28:22 Challenges with Farmer's Dog 29:17 Rebranding Strategies and Success Stories 35:09 Abercrombie's Major Rebrand 39:56 JCPenney's Failed Rebrand Attempt 46:33 Tips for Successful Rebranding 52:07 Conclusion and Wrap-Up _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information! Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠