Ep. 181 Margarita Groisman, Chief Executive Officer of Aravolta | Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 181 of the Data Center Go-to-Market Podcast, you’ll learn how Aravolta’s CEO moved from enterprise engineering at Microsoft to building a vendor-agnostic node that simplifies data center monitoring and control, why face-to-face trust and word-of-mouth still beat broad outbound, how forward-deployed engineers speed onboarding and bridge sales/implementation, what to prioritize when integrating thousands of make-model devices, hiring tradeoffs for scrappy vs. experienced talent, and how AI and self-service research are shifting the buyer journey earlier; plus practical GTM plays for scaling a lean startup in the data center and AI infrastructure market. 🔌🤝📈💡Ep. 181 Margarita Groisman, Chief Executive Officer of Aravolta | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:32 Introducing Margarita Groisman, Chief Executive Officer at Aravolta1:12 Getting Your Name Out There In Today’s Data Center and AI Infrastructure Market6:08 How High-Density AI Workloads / Infrastructure Changed Go-to-Market Strategy10:12 Educating BMS, EPMS, SCADA, NOC, and DCIM Buyers Before a Sales Conversation14:23 Data Center GTM Lessons Learned in Launching a DCIM, EPMS, and BMS Platform16:40 Data Center Go-to-Market Strategy: What’s Working? What’s Not? (Lead Generation)19:25 Subscribe to the Data Center GTM Briefing20:22 How Y Combinator (YC) Entrepreneurial Experience Compares to the Data Center Industry22:21 Why Data Center Companies Struggle to Turn Technical Expertise Into Actual Sales Momentum25:56 What Data Center Sales Teams Consistently Misunderstand About Today’s Technical Buyers28:27 Reaching the True Economic Buyers of Data Center Infrastructure Management (DCIM) Software30:53 The Forward Deployed Engineer at Aravolta32:13 Go-to-Market and Business Growth Learnings from Launching Aravolta37:49 The Future of Founding a Data Center Software/Infrastructure Platform40:10 Margarita Groisman (Connect with on LinkedIn) and Aravolta (Follow on LinkedIn and Website)41:21 Subscribe to the Data Center GTM Briefing#ai #aravolta #bms #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcim #dcsmi #digitalinfrastructure #edge #epms #hyperscale #infrastructure #missioncritical #noc