EPISODE · May 21, 2026 · 16 MIN
EP 181: Why You’re Not Following Up Properly and How to Actually Sell Weddings.
from The WedPro Podcast · host Katie Lyth - The Wedding Business Hub
You’re doing something right, and that dream enquiry lands in your inbox. Your heart skips a beat, you quickly attach your PDF pricing brochure, end the email with a polite "let me know if you want to chat!"... and then, absolute silence. You’ve been ghosted.In this episode, Katie tackles the most uncomfortable part of running a wedding business: the sales conversation. We explore why everything you’ve been taught this far about sales is killing your conversion rates and why you need to shift to a new way of selling to get couples to say ‘Yes’ to booking you.Katie breaks down the fascinating data behind why couples are ghosting you, and which parts of the sales journey have slowed down for couples and which are very much ramping up.Most importantly, Katie shares the massive secret she's been building behind the scenes - a platform designed to help you stop running on hustle and start running your business like a true CEO. You can sign up for the waitlist to get a first look behind the scenes at www.wedprostudio.comIn this episode, you will learn:Why booking timelines have flipped, and why a lack of response usually just means "not yet," not "no."Why 50% of couples choose the supplier who responds first, and how you’re leaving money on the table.Why you need to stop pitching your packages like a catalogue and what you should be doing instead And why ending an email with "let me know if you have questions" instantly kills the conversation, and how to use strong Calls to Action to get couples onto a call with you.If you’re the type of wedding supplier listening to this series and nodding along, what Katie is building is absolutely for you. Here’s your exclusive invitation to join Katie's brand new platform that will completely change the way the wedding industry operates. (Get on the waitlist at https://www.wedprostudio.com) Tomorrow, we are going to look at what happens after the contract is signed, and how creating a seamless, structured client experience is actually the single greatest marketing tool you will ever have in your business.
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