Ep. 182 Building High-Performance Marketing Teams with Data, AI, and Global Talent

from Business Growth Spotlight · host Heidi Schalk

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Tyler Higgins from ClickTrain to unpack what it really takes to build high-performing marketing teams in today’s fast-moving, AI-driven landscape.Tyler shares how ClickTrain is redefining recruitment by combining performance marketing expertise, data-driven insights, and AI-powered matching to connect businesses with top-tier global talent.The conversation dives deep into why hiring based on mindset and culture fit often outperforms hiring based on experience alone, and how companies can rethink training, team structure, and visibility strategies to scale effectively.They also explore how AI is transforming recruitment, from intelligent talent matching to predictive salary benchmarking, and what businesses should be doing now to stay competitive.BioAt ClickTrain, I’m all about connecting top-tier Paid Media talent with businesses and agencies ready to scale. We meticulously vet paid media professionals, ensuring brands get the best in the industry to drive real growth. My passion lies in building powerful connections, helping companies find the right talent, and helping professionals land opportunities where they can truly thrive.From sourcing standout candidates to staying ahead of evolving recruitment strategies, I focus on making the hiring process seamless and practical. As a Talent Director, I’m always sharpening my expertise in talent management, HR operations, and business strategy, ensuring I positively impact the teams I work with.Let’s connect and build high-performing teams that fuel success! 🔥To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/company/clicktrainplatform/ Youtube: https://www.youtube.com/channel/UCTbBJxZQwnzJ1f7syOFV9og?reload=9 Tyler LinkedIn: https://www.linkedin.com/in/tyler-higgins-52857415a/ Andrew LinkedIn: https://www.linkedin.com/in/blochify/Tyler Instagram: @tyhiggins96Connect with me:LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint: https://spotlighttoscale.com/blueprint

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This episode was published on March 30, 2026.

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