Ep. 182 How to Increase Website Conversions

Stephanie Clairmont sits down with Whitney Bateson, who refers to herself as "a dietitian with a love for making other RDs shine!" She owns a web design agency aimed at helping "nutrition entrepreneurs scale and grow sustainable businesses with simple, powerful, website strategies that turn visitors into clients with consistency & predictability." Listen in as Stephanie and Whitney offer their best advice on investing wisely into your business—a most valuable subject for all you entrepreneurs out there! They explain why it's important to tailor your web design and tech stack choices around your business strategy instead of the other way around, and hiring for the things that you are least good at (or least enjoy). Key Topics: An introduction to Whitney (3:19) Why Stephanie believes that Wordpress is the best platform for building a website (5:08) How to decide on your tech stack (8:40) Platforms to consider if you're just starting out in business (16:50) Knowing when it's time to hire (23:10) Why it's important to have your vision and strategy in place before hiring (36:18) Hiring a coach (37:47) Whether to hire a marketing person (39:14) If you liked this episode, you may also enjoy: Ep.168 5 Top Strategies for a Better Website Experience Ep. 162 How Many Followers Do I Need to Launch a Program? Ep. 160 Choose the Best Program Idea Ep. 143 How to Put Yourself on Payroll About: Whitney Bateson, MPH RD is a dietitian and web design agency owner. Her company, Whitney Bateson Digital Strategy, helps nutrition entrepreneurs create beautiful, functional, profitable websites that generate more traffic and attract more clients. Whitney started her dietetic career working as a school nutrition dietitian in DC, but since starting her business in 2018, has been traveling the world and serving her clients from places like Portugal, Mexico, Vietnam, Morocco, and most recently, Panama. She credits systems, optimization, and delegation for allowing her to grow her business and live a flexible, nomadic lifestyle. Delegation Worksheet: whitneybateson.com/delegationworksheet Connect with me: instagram.com/whitneybateson Work with me: whitneybateson.com Are you looking for more help? Book your FREE Strategy Call This is your chance to have Stephanie or one of our coaches meet 1:1 with you for 30 minutes to assess your business model, what strategy would work best for your clients, and if The Leveraged Practice would be a good fit for you.