EP 183: The 6-Month Referral Secret: Are You Missing Out?

We’ve all said it: “Most of my bookings come from word of mouth.” But if you are relying on word of mouth as a passive hope rather than treating it as its own strategy, you are leaving thousands of pounds on the table.In our penultimate episode of this mini-series, Katie helps you identify the gap you might be stuck in and explains why your current approach isn't working and how to finally break the cycle of self-sabotage.Then, we dive into the science of referrals. Sharing mind-blowing data from a network analysis of over 8,200 wedding bookings, Katie reveals exactly when couples refer you (hint: it’s not when you think!) and how they do it.In this episode, you will learn:Why acquiring more marketing knowledge isn't changing your business, and how to identify if you are procrastinating.Why a single past-client referral is worth 8.5x more than a paid ad or an Instagram lead.Why peak referral activity actually happens 6 to 12 months after the wedding, and how to make sure you stay top-of-mind during engagement season.how a branded simple change to the way your links look results in you being l72% more likely to get a testimonial. PLUS - We are wrapping up this mini series tomorrow and will be back with our normal frequency of The WedPro Podcast from Tuesday!If you want to stop worrying about content, emails, and sales conversations and have a custom built system handle the business side of your business, get on the list at https://wedprostudio.com.If you have realised you need deeper, hands-on support to close the gap in your business? Email us directly at [email protected] to explore working together on your wedding business.