EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.

Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution. In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end. From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign—not just a moment—can change outcomes. They also share key takeaways from the “State of the Race” poll, revealing what event marketers are trying to achieve right now, what is getting in the way, and why the gap between strategic expectations and day-to-day execution keeps holding teams back. You’ll learn: ✅ How to approach events as a full campaign (pre, during, and post), not just a booth experience ✅ Where creativity and scrappiness actually show up and how to use them to drive engagement ✅ What 150+ event marketers are focused on right now, and what’s slowing them down This is a practical conversation for marketers who want to create stronger event outcomes without pretending they operate in perfect conditions. -------------------- Connect With Us Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined