EPISODE · Dec 21, 2025 · 10 MIN
Ep 185: FBA vs. FBM in 2025: Using Data & AI to Make Smarter Fulfillment Decisions | Podcast with Kabir Samtani
from Online Seller UK - Podcasts for Amazon Sellers · host PRABHAT SHAH
Joining us is Kabir Samtani, VP of Merchant Success at Fulfil and former NetSuite expert, who helps high-scale DTC brands navigate the complexities of modern operations. In this episode, we move beyond the "FBA is easier" mindset to explore how 2025’s new fee structures—including inbound and storage surcharges—have made FBM a strategic, 18–25% cheaper alternative for many sellers.Host: Prabhat Shah Guest: Kabir Samtani (https://www.fulfil.io/ )
What this episode covers
Joining us is Kabir Samtani, VP of Merchant Success at Fulfil and former NetSuite expert, who helps high-scale DTC brands navigate the complexities of modern operations. In this episode, we move beyond the "FBA is easier" mindset to explore how 2025’s new fee structures—including inbound and storage surcharges—have made FBM a strategic, 18–25% cheaper alternative for many sellers.Host: Prabhat Shah Guest: Kabir Samtani (https://www.fulfil.io/ )
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Ep 185: FBA vs. FBM in 2025: Using Data & AI to Make Smarter Fulfillment Decisions | Podcast with Kabir Samtani
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