Ep.185 Why Healthcare Systems Are Integrating Wellness Services Like Never Before

from Business Growth Spotlight · host Heidi Schalk

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Cara Thurman, founder of Vinings Massage and Wellness, to explore how mission-driven growth can transform not only a business but an entire healthcare experience.Cara shares her deeply personal journey from navigating multiple open-heart surgeries to building a specialized oncology massage practice that now partners with major hospital systems across Georgia. What started as a solo practice has evolved into a multi-team operation delivering patient and employee wellness programs inside clinical environments.This conversation goes beyond traditional business growth. It highlights how purpose, persistence, and strategic partnerships can open doors in highly regulated industries like healthcare.Bio:Cara Thurman, CMT, NCBTMB, is a nationally certified massage therapist, NCBTMB-approved continuing education provider, and founder of Vinings Massage & Wellness in Atlanta. She specializes in oncology massage therapy and is a leader in developing and integrating evidence-informed massage programs within hospital systems. Since 2012, Cara has built and overseen patient-facing and employee-facing massage services in collaboration with major healthcare organizations, including Piedmont Healthcare and Children’s Healthcare of Atlanta, working directly with oncology and palliative care teams in infusion centers, inpatient units, and wellness settings. She has completed advanced oncology massage training with leading educators, including Tracy Walton, and through institutions such as MD Anderson Cancer Center, and is deeply committed to education and outreach for both medical professionals and massage therapists across the cancer care continuum.To connect with our guest, click on the links below:LinkedIn: www.linkedin.com/in/cara-thurman77Instagram @vinings_massageFacebook: https://www.facebook.com/viningsmassage/Connect with me:LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint: https://spotlighttoscale.com/blueprint

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This episode was published on April 6, 2026.

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