Ep. 189 General Dentists and Clear Aligners: The Untapped Revenue Opportunity You Are Missing

Show NotesWhat happens when a recovering attorney with a front-row seat to the orthodontic industry decides the system needs a smarter solution? You get Clear Blue Smiles, a company quietly revolutionizing how Americans access affordable, high-quality clear aligner treatment. In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Kevin Dillard, co-founder of Clear Blue Smiles, to unpack the intersection of law, dentistry, technology, and entrepreneurship in a way that will leave you rethinking everything you thought you knew about orthodontics.Kevin shares his unconventional path from government affairs attorney at the American Association of Orthodontists to building a company that bridges the gap between traditional orthodontics and the disruptive (and often dangerous) direct-to-consumer aligner market. He breaks down why companies like SmileDirectClub ultimately failed, what general dentists are missing when it comes to occlusal health, and how AI is slashing treatment planning time by up to 80%.In this episode you will learn:The three pillars of oral health and why the third one is dangerously overlooked by most general dentistsWhy SmileDirectClub collapsed despite being valued at billions and what Clear Blue Smiles is doing differentlyHow AI is transforming 3D scanning and treatment planning in orthodontics and what used to take 25 minutes now takes under fiveThe legal landscape shaking up the DTC orthodontic industry and what nine states have now declared illegalWhy general dentists can and should be treating mild to moderate clear aligner cases and how Clear Blue Smiles makes that easy and profitableHow Clear Blue Smiles acquires clients including the accidental TikTok moment that generated hundreds of leads overnightKevin's vision for the next 12 months including a direct-to-consumer platform that connects pre-qualified patients with dentists in their networkThe myth he wants every patient and clinician to stop believing about clear aligner cost and qualityBio:CEO, Clear Blue Smiles, Inc., former General Counsel of American Association of OrthodontistsTo connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/kevin-dillard-985a5b8/                  https://www.linkedin.com/company/clear-blue-smiles/Instagram:  https://www.instagram.com/clearbluesmiles/ Facebook:  https://www.facebook.com/clearbluesmiles  Website:   https://clearbluesmiles.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint