Ep. 189 – Inside a $2M Practice Area: Teaching the ERISA Disability System

What if you could turn a misunderstood, underserved niche into a multi-million-dollar engine for your law firm?In this episode, Ben Glass shares a behind-the-scenes recording from a premium, no-CLE seminar where he taught a dozen firms the foundations of his ERISA long-term disability (LTD) practice. This is the same system that generates over $1M in recurring revenue—and another $1M from new cases—each year for Ben Glass Law.Listen in to learn:How Ben scaled the practice using systems, trust-building, and marketingWhy this niche works, even with laws stacked in favor of insurance companiesWhat makes this work so meaningful for clients beyond just financial winsThe psychological and coaching elements that transform lives—and fuel referralsWhether you’re looking to grow your firm, launch a new revenue stream, or do more meaningful legal work, this is a can't-miss episode.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.