Ep. 189: The Business of BJJ, feat. Sonia Sillan

This week we're joined by Sonia Sillan!  Sonia is a black belt under Hannette Staack and is the owner of Combat Arts Academy of Seattle.  In this episode, Sonia shares her honest advice on how to build a BJJ business.  Topics include financing, business partners, affiliations, customer onboarding, customer contracts, trial classes, class safety, and volunteers vs. employees.Sonia's Instagram:https://www.instagram.com/soniasillan/Combat Arts Academy Instagram:https://www.instagram.com/combatartsacademy/Combat Arts Academy website:https://caaseattle.com/Mental models discussed in this episode:Psychological Safetyhttps://bjjmentalmodels.com/psychological-safety/Prioritize Longevityhttps://bjjmentalmodels.com/prioritize-longevity/Stress & Recoveryhttps://bjjmentalmodels.com/stress-and-recovery/Respect People, Not Positionshttps://bjjmentalmodels.com/respect-people-not-positions/Abundance Mindsethttps://bjjmentalmodels.com/abundance-mindset/80/20 Rulehttps://bjjmentalmodels.com/80-20-rule/Loss Aversionhttps://bjjmentalmodels.com/loss-aversion/Don't forget to check out BJJ Mental Models Premium!If you love the podcast, you’ll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game.  We do all this through memberships that come in at a fraction of the cost of a single private.Sign up here for a free trial:https://premium.bjjmentalmodels.com/Need more BJJ Mental Models?Get tips, tricks, and breakthrough insights from our newsletter:https://bjjmentalmodels.com/newsletter/Get nitty-gritty details on our mental models from the full database:https://bjjmentalmodels.com/database/Follow us on social:https://facebook.com/bjjmentalmodels/https://instagram.com/bjjmentalmodels/Music by Enterprize:https://enterprize.bandcamp.com/