Ep 19. Brianna Showell, VP Marketing, Reef (former Nike, Prana) | How to build and scale a marketing team from scratch

Meet the fixer who will build your perfect marketing team. Brianna Showell spent 20 years at Nike—starting with the mysterious coveted role as an EKIN, moving on to product line management before roles as Global Brand Director for Innovation and for Nike Kids, then finally as VP of Marketing for Nike Swim.It set her up for VP Marketing roles at two timeless California brands, Prana and Reef. In this episode, she talks about the single non-negotiable for high-impact creative: hiring world-class teams.We talk about the one quality every marketing leader needs, the first hire a CMO should make, and at what point you need to switch from hiring generalists to specialists. It's a masterclass on building your marketing team whether you're starting from ground zero, or cleaning up an existing team.LINKSNike EKIN program LNDR Liquid Death x Mary Ruth's - Killing Clowns Campaign Liquid Death - Kegs for Pregs Campaign SSENSE Reef Reef on IG Reef Fanning Campaign