Ep 19: Building the Burger King of Coffee - GothRider Coffee

Everyone wants to be number 1.But ask yourself: Would it really be that bad being number 2?Especially in a competitive market.That's worth over $150 Billion, growing every day.Since COVID, the Coffee market has exploded.And so has the competition to get those beans into each cup.From starting in e-commerce back in 2000...To the wild wild west of dropshipping.It's fair to say Phil has been around the block.Here's what we covered:How to understand the retail unit economicsWhy you should always expand your product selection horizontallyWhat hires should you make and whenUsing marketing agencies VS having an in-house teamThe long-term effect of building a community in a specific nicheThe power of wholesale when everyone is focusing on onlineGothRider Coffee:Phil Kyprianou - https://www.linkedin.com/in/philkyprianou/https://www.gothrider.com/Nigel:www.linkedin.com/in/nigelthomas-ai/