Matt Kelly | The Midnight Pod
by Matthew Kelly
The Midnight Pod is where Matt Kelly, founder of Spacegoods, sits down with real founders and operators building ambitious companies. No polished founder mythology and no surface-level business chat. We go deep into what actually drives companies: product, creative, acquisition, retention, brand, hiring, money, fundraising, mistakes, ambition and the reality behind the numbers. Expect authentic founder conversations, tactical operator episodes and occasional solo updates from inside the journey of building businesses. Watch the full video episodes on YouTube and find everything else at midnight.co.
Episodes
-
How a 25-Year-Old Built a $50M Brand With Ugly Ads | Javi Zavala
Javi Zavala is the creative director and co-founder of HiStrips. He runs seven creative agencies on commission, cuts the worst one every month, and makes ugly ads on purpose because they print. This is his full playbook for static ads. Watch the video version:...
-
He Sold a Million-Dollar Brand to Bet on a Nasal Strip | Sam Posthuma
Sam Posthuma started at 16, selling electric lighters at school in Holland. A dozen brands later, he built Old Money into a fashion brand with half a million followers, sold it after two years, and went all in on HiStrips: the pink nasal strip that started as a party brand on a boat in Valencia....
-
He walked away from a £1m per month business to build D.Louise even bigger | Jack Zambakides
Four and a half years ago, Jack Zambakides came on the pod running LS Personal Shopper: designer clothes for footballers and about £1 million of PlayStations a month in lockdown. He said he'd never take investment and that he'd sell within two years. Almost none of it went the way he predicted....
-
You can sell your company for £ multi-millions and still get nothing - consumer brand deep dive...
✅ All my links are here - https://www.midnight.co
-
Quitting millionaire investment banking career to start a £ 9-figure cat food brand | Marco Pacifici
✅ Join the group here - https://www.skool.com/midnight-lab Find everything else here - https://www.midnight.co/
-
The real dichotomy of founder freedom
✅ Join the group here - https://www.skool.com/midnight-lab Find everything else here - https://www.midnight.co/
-
Trying out new versions of our best selling product - founder product development process
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
The freedom to create your own founder loneliness & isolation
🔮 Thanks for listening - all my links are here: https://linktr.ee/matthucius
-
Cernucci founder reveals everything about the journey from zero to £100m+ | Fred Buckley
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
The realities of being an ADHD founder - risk taking, obsession, intensity & being misunderstood...
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
Audit your inputs
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
I left my role at Spacegoods...
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
The road to a sub 2:50 marathon...
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
3 founders debate the honest realities of building brands in 2026 | The Midnight Pod Episode 80
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
This is the most important new product we have EVER launched! Showing you BTS of launch campaign
🔮 Thanks for watching - all my links are here: https://linktr.ee/matthucius
-
The honest truth about the last 12 months
Documenting the journey - episode 119
-
I got a formal diagnosis. Here's what's actually wrong...
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
I've been hiding real health problems while running an 8-figure ££ brand as a solo founder...
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Admitting the dark reality of my extreme burnout after years of 24/7 work with zero rest - Ep 114
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Come with me from Dubai to London Office for Board and Team meetings + BTS on brand update - Ep 113
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
The extremely exponential cost of complexity as you scale - tough lessons from 2025 - Ep 112
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
This is the single most important thing in your entire business as a founder - Ep 111
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
How did Spacegoods perform in 2025? What are my goals for 2026? - Ep 109
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Very deep in the trenches, what no one else shares on the internet - Ep 108
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Literally all I do is work in this chapter of life, raw update from the trenches building - Ep 107
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Extremely Honest Q&A - Ep 106
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
The messy middle part of building a scaleup brand past 20 employees - everything is hard - Ep 105
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Reflecting on limiting beliefs, the founder mindset paradigm and entrepreneurial worldview - Ep 104
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
The Single Biggest Mistake I've made as Spacegoods founder over the past 3 years - Doc Ep 103
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
How my role as Spacegoods founder has changed from day one to now, 0 to £20m+ run-rate - Doc Ep 102
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
The Mission Critical Importance of Your Environment If You Want To Be Successful - Doc Ep 101
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Consumer Startup Fundraising Q&A: Pitch Decks, VC, Teams, Lifestyle Funding & Exits - Doc Ep 100
✅ Work directly with me: https://launchabrand.com 🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter 🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one ❤️ Please subscribe to the channel here:...
-
Raising Money £££ For Consumer Brands Explained (Angels, VC, PE, My Experience + Story) - Doc Ep 99
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one Raising Money £££ For Consumer Brands Explained…
more -
Extreme Logic: The Mental Framework To Change Your Life - Doc Ep 98
Documenting the journey - Episode 98
-
Back to Bali Lock-In: BTS My Founder Productivity System (KPI Dashboard + Ai Tools) - Doc Ep 96
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one Back to Bali Lock-In: BTS My Founder Productivity…
more -
A Simple Work From Home Day in The Life Scaling Spacegoods to £50m - Goblin Mode - Doc Ep 95
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one A Simple Work From Home Day in The Life Scaling...
-
Meeting Gymshark CEO, Spacegoods BTS Office Tour & Intro to Some of the Team - Doc Ep 94
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one Meeting Gymshark CEO, Spacegoods BTS Office Tour &…
more -
In Paris for our Investor AGM - Comparison to £300m revenue, £250m exits and perspective - Doc Ep 93
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one In Paris for our Investor AGM - Comparison to £300m...
-
Very Honest Car Chat - Recent £££ Wins, Challenges, Painful Lessons & Reflections - Doc Ep 92
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one Very Honest Car Chat - Recent £££ Wins, Challenges,...
-
Stay Paranoid - Doc the Journey Ep 88
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one Stay Paranoid - Doc the Journey Ep 88 ❤️ Thanks for...
-
So Busy I Get Nothing Done, So Ambitious I've forgotten how to have fun - Doc the Journey Ep 87
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one So Busy I Get Nothing Done, So Ambitious I've…
more -
Remote vs In Person, My Founder Role, Hiring an MD, Personal Brand Debate - Doc the Journey Ep 86
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one Remote vs In Person, My Founder Role, Hiring an MD,...
-
Mountain Top Run with the Boys in Cape Town, Rock Bottom Physique & Fitness - Doc the Journey Ep 85
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og 🗣️ One to One Consulting with me 🗣️ https://calendly.com/matthucius/paid-consulting-one-to-one Mountain Top Run with the Boys in Cape Town, Rock…
more -
I Flew to Cape Town Last Minute for NYE at My Friend's new Insane Mansion - Doc the Journey Ep 84
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og I Flew to Cape Town Last Minute for NYE at My Friend's new Insane Mansion - Doc the Journey Ep 84 ❤️ Thanks for watching - please SUBSCRIBE to the...
-
Momentum & an Ambitious Network & Environment Is The Most Important Thing - Doc the Journey Ep 83
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og Momentum & an Ambitious Network & Environment Is The Most Important Thing - Doc the Journey Ep 83 ❤️ Thanks for watching - please SUBSCRIBE to the...
-
Things Feel a Bit too comfortable right now, I need to push way way harder - Doc the Journey Ep 82
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og Things Feel a Bit too comfortable right now, I need to push way way harder - Doc the Journey Ep 82 ❤️ Thanks for watching - please SUBSCRIBE to the...
-
Some thoughts in Emirates First Class with the OG Spacegoods Team Member - Doc the Journey Ep 81
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og Some thoughts in Emirates First Class with the OG Spacegoods Team Member - Doc the Journey Ep 81 ❤️ Thanks for watching - please SUBSCRIBE to the…
more -
Some Reflections on Location, Life & Growth on a Cosy Sunset Yacht Trip - Doc the Journey Ep 80
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og Some Reflections on Location, Life & Growth on a Cosy Sunset Yacht Trip - Doc the Journey Ep 80 ❤️ Thanks for watching - please SUBSCRIBE to the…
more -
Scaling Spacegoods from Zero to £12m and Lessons Along the Way, Supercar Q&A - Doc the Journey Ep 79
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-og Scaling Spacegoods from Zero to £12m and Lessons Along the Way, Supercar Q&A - Doc the Journey Ep 79 ❤️ Thanks for watching - please SUBSCRIBE to the...
About this show
The Midnight Pod is where Matt Kelly, founder of Spacegoods, sits down with real founders and operators building ambitious companies.
No polished founder mythology and no surface-level business chat. We go deep into what actually drives companies: product, creative, acquisition, retention, brand, hiring, money, fundraising, mistakes, ambition and the reality behind the numbers.
Expect authentic founder conversations, tactical operator episodes and occasional solo updates from inside the journey of building businesses.
Watch the full video episodes on YouTube and find everything else at midnight.co.
Hosted by
Matthew Kelly
Categories