EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement

The future of customer engagement is here—are you ready to keep up? As the modern commerce experience evolves, brands that master omnichannel marketing will dominate. In this episode of Send It, Jimmy Kim and Chase Dimond sit down with Rytis Lauris, Co-founder and CEO of Omnisend, to explore the next frontier of customer connections. From maximizing automation effectiveness to seamlessly integrating email and SMS, Rytis shares what it takes to stay ahead in retention marketing.You’ll learn the biggest pitfalls in automated campaigns and how to avoid them, the latest trends in marketing automation, and how to leverage AI for smarter, more personalized communication.EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer EngagementHere's what we're diving into:Why visual appeal is crucial for high-ticket online sales.The real story behind Omnisend's “customer-funded”/bootstrapped success.How to combine email, SMS, and automation to boost conversions by 47%.The secret to avoiding common automation pitfalls.What’s next for Omnisend—including new features and AI integrations.Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eemeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/______02:24 Podcast Introduction and Guest Welcome05:12 The Founding Story of Omnisend11:04 The Evolution of Marketing Automation19:16 The Role of SMS in Marketing22:16 Omnichannel Marketing Strategies30:07 Common Pitfalls in Automated Campaigns31:34 Maximizing Automation Effectiveness33:37 Testing Strategies for Email and SMS Campaigns37:53 Navigating Privacy Regulations44:00 Omnisend Customer Success Stories47:25 Overcoming the Learning Curve with New ESPs51:16 Upcoming Features and Solutions at Omnisend54:16 Advice for Founders and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!