Ep 19 | Make Connections That Count: Why Intimate Smaller Events Are on the Rise in 2023

Tradeshows are here to stay. It will always remain a vital component of the marketing strategy. But as events continue to change and adapt, the bigger question we need to be asking is: how are you taking it a step further and elevating your own brand? In this episode of “Event Marketing: Redefined,” I’ve invited again one of Rockway’s Senior Account Executives, Mollie Stahl, to join me as we take a closer look into the emerging trend of microevents. From mobile tours to themed lunches, we’ll discuss why it’s become a popular alternative or addition to traditional tradeshows. Not only that, Mollie and I will break down how we executed a microevent for the National Association of Manufacturers (NAM) - what elements did we add that made it stand out among other events? What did our customer feedback tell us? And most importantly, how did it contribute to NAM's success story? Other exciting topics we'll explore include: - The biggest trending themes in events: intimacy, experience and engagement - Why smaller events are more challenging (but also rewarding when done right) - The questions you need to ask and what to consider when building out microevents - A brief look into other small events we’ve worked on More and more event marketers are leveraging these types of events as a way to build relationships, increase brand awareness, expand opportunities for engagement, and ultimately grow their business. So don't get left behind—press play to up your event marketing game! Connect with Mollie: On her LinkedIn: https://www.linkedin.com/in/molliestahl/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined