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Ep. 19 With Nurx CMO Katelyn Watson episode artwork

Nov 13, 2020 32 min

Ep. 19 With Nurx CMO Katelyn Watson

from Brand Insider Hosted by MediaPost

How much of the digital business surge this year is the result of temporary lockdown culture and how much is attributable to your native marketing genius? The path back to real life interaction is unpredictable in most categories, but is especially acute for the telemedicine sector where the hands-on doctor/patient experience is as old as Hippocrates and the days when Shamans made cave calls. Nurx CMO Katelyn Watson has been thinking ahead and is already calibrating her media buys and content with the expectation the wave of telehealth activity will ebb and diffuse eventually. Nurx is a vertical telehealth provider, offering patients online connections with their own doctors as well as prescriptions, ordering, delivery and follow-up. She is a veteran of startup marketing, with previous marketing roles at IfOnly and Kabbage.

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Ep. 19 With Nurx CMO Katelyn Watson

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