Ep 190: Bridging the digital-physical divide in letters and parcels

Mark Fallon, President and CEO at the Berkshire Company, joins me to talk about how the US Postal Service is helping bridge the digital-physical divide in delivery: How Informed Delivery works National census - a digital experience Sending the US census, and the role of the postal service Informed Delivery's role in the process The ultimate omni-channel marketing campaign Conducting elections by mail The role of the mail in election campaigns when person-to-person contact and large gatherings are restricted Unboxing videos, upselling opportunities, and the future of Informed Delivery