Ep. #190 Inside the Launch of the NWSL’s Boston Legacy FC, ft. Jennifer van Dijk

In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC.  The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’s sports. From stepping into the role mid-launch to building a franchise from the ground up, Jennifer shares a behind-the-scenes look at: ⚽️ What it takes to bring a pro women’s sports team to life 💚 How to navigate the complexities of launching in a competitive market like Boston, 🦢 The journey of rebuilding the club’s brand through deep community engagement. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop